Raster vs Vector: What Are the Differences?

Vector-graphics- written by vector design us, inc.

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When working with digital images, it’s important to understand the difference between raster and vector graphics. Raster images are made up of pixels, while vector graphics use mathematical formulas to define shapes and lines. Each type of graphic has its own advantages and disadvantages, and the choice between the two often depends on the specific application. Understanding the differences between raster and vector graphics can help you make more informed decisions when creating or editing digital images.

Understanding Vector Graphics

Vector graphics are digital images created using mathematical equations to define lines, shapes, and colors. Rather than being composed of pixels, like raster images, vector graphics are made up of paths and curves that can be scaled up or down without losing quality or resolution.

Here are some key characteristics of vector graphics:

  • Scalability: Vector graphics are resolution independent, meaning they can be scaled up or down without losing quality or resolution. This makes them ideal for creating logos, illustrations, and other graphics that may need to be used in a variety of sizes and formats.
  • Editing: Vector graphics can be edited using vector graphics software, such as Adobe Illustrator or Inkscape. The mathematical equations that define the image can be easily manipulated to change the size, shape, or color of the image.
  • File size: Vector graphics files are typically smaller in size than raster images because they are defined by mathematical equations rather than individual pixels.
  • Output: Vector graphics can be output in a variety of formats, including PDF, EPS, SVG, and AI. They are ideal for printing because they can be scaled up or down without losing quality.

Common uses for vector graphics include creating logos, icons, and illustrations for use in print and digital media. They are also commonly used in web design and user interface design.

Understanding Raster Images

A raster image, also known as a bitmap image, is a digital image composed of pixels arranged in a grid. Each pixel is assigned a specific color value, which determines its appearance in the image.

Here are some key characteristics of raster images:

  • Resolution: Raster images are resolution dependent, meaning their quality is determined by the number of pixels in the image. The higher the resolution, the more detail and clarity the image will have.
  • File size: Raster images can be quite large in file size, especially at higher resolutions. This is because each pixel in the image is stored as a separate piece of data.
  • Editing: Raster images can be edited in various image editing software programs, such as Adobe Photoshop or GIMP. However, because they are resolution dependent, resizing or scaling up a raster image can result in a loss of image quality.
  • Output: Raster images are best suited for on-screen display, such as on a computer monitor or mobile device. They can also be printed, but the quality of the print will depend on the resolution of the image and the quality of the printer.

Common file formats for raster images: JPEG, PNG, TIFF, and BMP.

Raster to Vector Conversion

Well! It is one of the major vector design services. Being dot matrix data type, raster images cannot be used anywhere. They get distorted during enlarging and that is why they are not all device-friendly. On the other hand, vector images are always media-friendly and blur-free. You can zoom these images in any size. So, it is necessary to convert raster images to vector. Raster photos are not always suitable for print media especially for printing logos, banners, posters, product catalogs, cover pages, etc. Here again, you have to use vector graphics.

Raster vs Vector: Differences in Various Sectors

Because of the wide range of usability, the use of vector graphics is increasing day by day. There are no companies that are not using graphics for various purposes like corporate identity, advertising elements, product packaging, and more. Considering high-quality images, they are using vector graphics. They are also converting existing raster photos into vector photos because raster images cannot maintain original quality regarding resolution and it gets pixilated during scale-up. So, vector graphics are very useful for them.

Advertising agency

High-end quality images are the pre-condition of fruitful advertisement. To publish information about your products, pixilated free top-notch quality product images are needed while promoting. The advertising agencies use logos, posters, banners, festoons, flyers, and many other things where product images are added. These advertising things should be great looking and informative.

Raster images cannot serve the desired purpose. Because raster photos get pixilated during enlarging at bigger sizes. Being dot matrix data type, raster images cannot be zoomed at required sizes, rather they get distorted. So, the advertising agencies take raster to vector conversion services. Vector image files are featured with free from distortion, high quality, resizable, all media-friendly, and distinctive file formats.

Printing Company

Printing companies are using high-end photos. They are using various images for magazine cover photos, book cover pages, gift cards, birthday cards, Christmas cards, corporate identity cards, and many more. These printing products require high-quality photos. A printing company cannot use raster images due to its limitation regarding zooming advantage and distortion.

So, they cannot but use vector graphics on the cards. Vector images provide many advantages like high-end quality, resize facility, zooming advantage at any size without distortion, etc. For this reason, vector conversion services for a printing company is very necessary.

Magazine Publisher

Vector conversion services are also important for magazine publishers. The magazine publishes a lot of images including models and product photos. These images always desired to be of high quality. They should have zooming capability at any size without distortion.

So, magazine publishers use vector graphics because only vector file formats can provide high-quality distortion-free photos. Raster image files cannot retain their quality during zooming. They get distortion being dot matrix data type whereas vector photos are complex with mathematical algorithms.

Real Estate Company

Real estate companies also use vector graphics for their advertisement purposes. Real estate image should be always high quality. They use images for various media like print and digital. In these media, the authority often makes use of bigger images. So, raster images are not suitable for logos, banners, digital banners, billboards, posters, and many other things used for advertising.

Raster images lose their quality when you will try to enlarge them. On the other hand, vector graphics are extendable at any size. They are without limitation regarding zooming issues and they don’t lose quality while zooming. So, companies try to use vector images.

Ecommerce Owner

A number of eCommerce product images should need to be of high-end quality. If the images are in raster format, they may get distortion and look worse on the eCommerce website. The images which are not attractive on the site are also not customer-friendly and they cannot catch the attention of the customers.

In these cases, the commerce owners take vector conversion services for their products to get high-quality and distortion-free product photos. They take raster to vector conversion, vector line drawing, vector artwork design service, and many more. Vector services are crucial mostly for industrial product images like machinery.


Like other services, vector conversion services are also significant for the engraving business. For this business, vector conversion services are necessary to create exclusive engraving on various items like metal, wood, paper, coin, and many more. Vector service is also useful to create unique crafts with soil. Before engraving, the designers create the layout in vector format that provides them with flawless designs.

Anyway, we are offering high-quality vector conversion services with great care. We have a self-owned production house decorated with all the latest technologies necessary for providing vector services. We have a great vector artist team capable of providing awesome vector designs for engraving.

Graphic Studio

Graphic studio uses plenty of high-quality raster images. According to their client’s demand, they often are to deliver vector images. So, they need help from other companies who provide vector conversion services from raster graphics as they are always busy with various types of graphical jobs. Anyway, we are offering world-class raster to vector converting services at the most reasonable prices.

We have a well-equipped and experienced team of graphic experts who are eager to the assigned work and conscious of turnaround time. You must be happy taking help from us with vector conversion services for your graphic studio.

Machine Provider

Vector conversion services are essential for machine providers. The companies that are providing machinery parts, also need vector conversion services. For advertisement machine makers, providers or suppliers, marketers, etc. need high-quality graphics for their products. They use high-resolution raster graphics, but most often they require highly zoomable vector images.

For this reason, they take raster to vector conversion services. We are a company providing high-quality raster to vector conversion services at competitive price packages. We have an experienced vector experts’ team working day & night for providing the best quality vector graphics.  

Digital Artists

Digital artists are creating awesome artworks every moment. They are most welcomed for their high-quality digital art creations. Actually what they create is a raster graphic, but sometimes they need distortion-free and zoomable any size image for various purposes. In that case, they cannot but take help from the vector graphic artists. The vector specialists convert raster images to vector format and make digital artists’ creations usable everywhere for any purpose-personal and commercial.

However, we are such a company that provides high-quality vector conversion service from digital images. We produce quality vector graphics 100% distortion-free, extendable at any size, and worth useful anywhere. We are offering the service at the most affordable prices.

Media Production House

Production houses around the world are using a lot of vector graphics for advertising their movies, serials, item songs, short films, and many more. They use various types of posters, banners, flyers, digital banners, and many more for the promotional point of view. These advertising items often need to be extendable at various sizes.

So, you need to replace raster images with vector graphics, because only vector photos can provide 100% quality and distortion-free enhancement facility. We are offering all types of quality vector conversion services to the media production houses by the most dedicated vector graphic experts.

Raster vs Vector-To Conclude

In conclusion, raster and vector graphics are two fundamentally different approaches to creating digital images. Raster graphics are best suited for creating realistic, detailed images such as photographs, while vector graphics excel at creating clean, scalable designs such as logos and typography. Ultimately, choosing between the two will depend on your specific design goals and needs.